Based on extensive field research with the best-of-the-best sales pros, this jam-packed book offers 20 clearly defined selling strategies, plus hundreds of examples and sample dialogs for enlightening salespeople and sales managers.
Learn how to:
- Win over cautious customers even in a down market
- Overcome customer fears and objections so they are ready to buy
- Avoid and bounce back from a sales slump
- Prepare and present business presentations that close more and bigger sales
- Lead and train sales teams based on the winning habits of top-performing salespeople
