More than half (55%) of manufacturing leaders say tariffs have cut into their margins by 10 to 15%. And to cope, 45% have trimmed headcount. Most aren’t absorbing the blow but instead, passing added costs directly to customers. Despite government incentives, reshoring remains rare.
Nearly 60% say the media underreports the real impact, with many ranking inflation as a bigger issue than tariffs.
Industry and Regional Shakeups
Construction firms saw the biggest surprise cost jumps (59%) and customer loss (16%). Manufacturers reported more quality issues during supplier transitions. Regionally, the Midwest emerged as the hardest-hit area, with half of the respondents there reporting a negative outlook.
And here’s one that sticks: 70% of veteran business leaders are pessimistic about the long-term effects of tariffs.
Any Bright Spots?
A minority—about 30%—say tariffs have delivered unexpected upsides, like stronger customer loyalty or a more resilient supply chain.
For most, the path forward is one of ongoing adaptation, not easy wins.