® Industrial Penetrating Solvents, Lubricants, and Degreasers

The makers of GUNK® and LIQUID WRENCH® automotive and household lubricants and chemicals announce the introduction of a line of industrial lubricants, solvents and degreasers to be sold through the traditional industrial distribution channel.  The initial offering will consist of twelve aerosols and two dropper bottles, formulated and packaged to meet the needs of industrial users in settings such as manufacturing, maintenance, distribution and service industries.  Each item has a NSF (National Sanitary Foundation) registration – approving it for use in non-food contact applications.   The product launch is supported with bilingual packaging, full-color sales literature and merchandising aids, business-to-business advertising, a robust eCommerce site for business partners, telephone customer service representatives, dedicated product manager, two dedicated field business development directors, and introductory exhibiting at all the major industrial trade shows.   “LIQUID WRENCH and SOLDER-SEAL GUNK are among the first and oldest brands of penetrating and lubricating oil and solvents,” says Tom Hynes, Industrial Marketing Manager.  “A considerable number of our chemical products are already used in industrial applications.  Market research confirmed the opportunity and led us to address the industrial market with products similar to our very successful automotive solvents and lubricants.”   Research also encouraged us to utilize English/Spanish labeling to follow employment trends, making our new family of industrial products easier-to-understand by users and more attractive to sell by distributors.” The new products are marketed under the “LIQUID WRENCH INDUSTRIAL” and GUNK INDUSTRIAL” brand designations.  LIQUID WRENCH items are primarily lubricating products and GUNK items are mostly lubricants, cleaners and solvents.  The LIQUID WRENCH packaging is notable for its yellow color scheme, while the GUNK  packaging is in a red color scheme.  Both brands share graphic design elements such as a clever royal blue gear cap and rugged industrial tread-plate background.   The GUNK INDUSTRIAL aerosol product line includes Contact Cleaner, Gel Degreaser, Non-Chlorinated Heavy Duty Degreaser, “Green” Degreaser, and Citrus Degreaser.  The LIQUID WRENCH INDUSTRIAL aerosol product line includes, Heavy Duty Penetrating Solvent, Multi-Purpose Lubricant & Corrosion Inhibitor with CERFLON, Foaming Penetrant, Lubricant & Corrosion Inhibitor with CERFLON®, White Lithium Grease, Heavy Duty Silicone Spray, Dry Lubricant Aerosol with CERFLON, and Chain & Wire Rope Lubricant Aerosol with Moly.  Two dropper bottles in the offering are Heavy Duty Penetrating Solvent, and Multi-Purpose Lubricant & Corrosion Inhibitor with CERFLON.