By learning how to serve 2.7 billion poverty-stricken people ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. Book cites "zero-based design" as the key: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by "the ruthless pursuit of affordability."
This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result in not only vibrant, growing businesses but also a better life for the world's poorest people.
Book includes three parts:
- Only Business Can End Poverty
- Zero-Based Design & the Bottom Billions
- Opportunities Abound
